Serge DeNimes has taken inspiration from some unlikely places for its new Armour collection, from the structure of the human ribcage to the protective scales of reptiles.
The new Armour collection brings together 22 designs made primarily from 925 sterling silver, exploring both physical and symbolic forms of defence. It arrives 15 years after Oliver Proudlock founded the London label, with the designer describing it as one of the brand’s most personal explorations yet.
Some of the strongest pieces borrow directly from human anatomy. The Silver Rib Ring turns the curved structure of a ribcage into four sculpted bands, while the Silver Spine Ring wraps repeating vertebrae-like forms around the finger. Reptile textures appear elsewhere too, including on a substantial linked bracelet, ring and earring.
Other designs explore protection in a more symbolic way. The Silver Fortuna Ring and Necklace feature a goddess associated with fortune, while the Holy Ring and Necklace place three symbols representing love, sacrifice and peace inside a crown of thorns. The Veil pieces take inspiration from the appearance of fabric carved into marble, giving the silver the impression of something much softer.
Sterling silver dominates the collection, though selected pieces bring in black onyx, camouflage jasper and cubic zirconia. Those extra materials, along with oxidised finishes and detailed engraving, give the designs more depth and variation.
At launch, Armour consisted of 11 rings, nine necklaces, one bracelet and one earring design. Prices stretch from £90 (approx. $122) for the Silver Reptile Earring to £370 (approx. $500) for the Silver Reptile Bracelet, with pieces including the £260 (approx. $355) Fortuna Ring and £330 (approx. $450) Veil Ring sitting in between.
Fifteen years after founding Serge DeNimes, Ollie Proudlock sees Armour as a natural next step for the brand. By making protection the central theme, the collection feels less like a departure and more like a deeper look at what the label stands for.
Opinion
I’ve personally worn Serge DeNimes pieces for years now, and I’ve always loved the brand’s designs. But that’s really only half the battle – in 2026, you need to appeal to hearts as well as eyes when people are making purchasing decisions.
This move offers a deeper look at the thought process behind the design and gives buyers something more substantial to base their purchase on. Adding that extra dimension is enough to separate the good from the great, and I expect this collection to fall into the latter camp.
