Drake already owns some extremely rare watches, but his latest Rolex may be the most exclusive of the lot.
The rapper unveiled the watch in an Instagram post, calling it a “One of One Piece Unique Ice Gradient Daytona”. He says Rolex crafted it to celebrate his record-breaking milestones of 2026, though the brand does not appear to have publicly announced the watch anywhere else.
Its name comes from the bracelet, where baguette-cut stones gradually change from clear diamonds into lighter and darker blue sapphires. The icy theme continues across the bezel, lugs and hour markers, with diamonds covering much of the dial and case.
The Daytona itself is made from 18-carat white gold, which suits the frozen colour scheme rather well. Around the back, “Freeze the World” is engraved into the case as a reference to Drake’s 2026 album ICEMAN.
That connection comes after a particularly big year for the rapper. ICEMAN became his 15th number-one album on the Billboard 200 in May, tying Taylor Swift for the most chart-topping albums among solo artists. Only The Beatles remain ahead overall, with 19.
What makes the watch even more unusual is that this is not an aftermarket Daytona covered in gemstones. It is reportedly a factory-made Rolex unique piece, putting it in a very different category from customised watches modified after leaving the brand.
There is no retail price because the Ice Gradient Daytona is not actually for sale. Luxury Bazaar estimates its potential market value at somewhere between $2 million and $5 million, however, putting an exact figure on a true one-off is difficult.
For someone who already owns some of Rolex’s hardest-to-find watches, getting a Daytona made specifically for him is about as exclusive as it gets.