Felice has opened its newest New York restaurant in Flatiron, bringing Tuscan warmth to one of Fifth Avenue’s most distinctive corners. Felice Flatiron sits where Fifth Avenue meets 26th Street, beside Madison Square Park. The restaurant is housed inside a 21-storey neo-Gothic building completed in 1912, giving the family-run Italian brand a grander setting than usual.
The space was designed by Bonetti/Kozerski Architecture, with 18ft ceilings, windows on three sides, and a dining room shaped by natural light. Custom Italian oak millwork, Chianti terracotta, leather seating, and deep red blinds give the restaurant its Tuscan character, while a 30ft illuminated wine wall adds a more dramatic New York touch.
At the heart of the restaurant is Felice’s largest bar so far, wrapped in Grigio Versilia marble and designed as an all-day gathering place for coffee, wine, cocktails or dinner. Architect Enrico Bonetti says the goal was to create a space rooted in Tuscan materials while reflecting the pace and energy of New York.
The menu continues Felice’s Tuscan approach to Italian cooking, focusing on seasonal ingredients, regional dishes, house-made pasta, and plates designed for sharing. New additions include the Il Toscano Plate, served with rotating selections of salumi, pecorino, olives, and crostini.
Several features are exclusive to the Flatiron location, including a tableside tiramisu cart and an interactive amaro station. Alongside them is an expanded wine programme centred on small producers, with a dedicated “Back to Natural” section for low-intervention bottles, while the cocktail menu includes Italian-inspired drinks such as the Dirty Martini Spritz and Affogato Martini.
Felice already has restaurants across New York, Connecticut and Florida, but the Flatiron opening looks like one of its most ambitious yet. With its Fifth Avenue address, dramatic dining room and Tuscan-inspired menu, it gives the brand a more luxurious stage.