Burn Boot Camp is adding a new beat to its workouts, with Marshmello joining the fitness brand in a major creative and business role. As Burn Boot Camp announced, Marshmello is stepping into the business as an Equity Partner, Franchise Partner and Executive Partner for Creative & Music.
Marshmello’s role at Burn Boot Camp is being framed as more than a simple name-and-face partnership. He will help shape the music and creative direction around the brand’s workouts.
The partnership also puts Marshmello alongside another big entertainment name at Burn Boot Camp. Kevin Hart previously joined the fitness franchise as an Equity Partner, Franchisee, and Executive Partner, giving the brand two very recognisable figures tied to its growth.
For members, the most immediate change is Marshmello Monday. Burn Boot Camp says the weekly experience will bring exclusive Marshmello-curated playlists into its 45-minute workouts, which gives members a new soundtrack designed to boost energy and motivation.
That fits pretty naturally with the way many people train. Music can change the pace of a workout, make a hard session feel more manageable and help people stay locked in when energy starts to dip.
Marshmello said the partnership is about creating positive energy and bringing people together, whether through music or fitness. Burn Boot Camp CEO and co-founder Morgan Kline also said Marshmello’s music has already helped fuel workouts across the brand’s gyms for years.
Burn Boot Camp is clearly trying to turn its workout experience into something more memorable than a standard group fitness class. With Marshmello involved, the brand is leaning harder into music as part of the motivation, not just background noise.
For people who need the right music to stay motivated, Marshmello Monday could give Burn Boot Camp’s 45-minute workouts an extra pull.